With the abundance of online brokerage firms today, it can be difficult to know which one to trust with your hard-earned money. A great brokerage should be reliable, thoroughly vetted, and regulated; it should have fantastic customer service, many trading options, and a variety of different assets from which to trade. But how can you find a brokerage that meets all these criteria? FX Empire, a financial news site run by knowledgeable traders and journalists, recently published a broker review of AvaTrade, saying the firm has all of the above and is a “trusted” and “go-to” brokerage for “traders of all experience levels.”
The brokerage now known as AvaTrade was established in 2006 under the name Ava FX; the goal of the company was to focus on “FX” (foreign exchange, also known as “forex”) and top-notch customer service. Ava FX quickly acquired significant assets from around the world and expanded its offerings beyond the scope of foreign exchange; as a result, the brokerage changed its name to AvaTrade in 2013, to represent the many trading options beyond foreign exchange that the company offers its customers. The Dublin, Ireland-based firm currently has offices in 11 countries all over the world: Australia, Chile, China, France, Italy, Japan, Mongolia, Nigeria, South Africa, and Spain (in addition to Ireland).
AvaTrade’s 200,000+ registered clients can now trade in many different assets. These assets include, but are not limited to, stocks, bonds, cryptocurrencies (including Bitcoin and Ethereum, among others), commodities (including precious metals, energies, and agriculture), and indices, as well as “forex.”
AvaTrade customers can also choose between an incredible 250 trading options. For instance, they can trade using a CFD (Contract for Difference), which allows them to buy and sell the price changes of an asset without actually owning the asset itself. They can also trade “forex” currency pairs directly or opt to use Vanilla Options, which are contracts that give traders the right to trade whenever they want (including in the future), as well as to control the price at which they trade.
AvaTrade definitely boasts a wider range of trading options and assets than its predecessor Ava FX did, but one thing hasn’t changed a bit: the brokerage’s emphasis on providing incredible customer service. The Analyst of Finance review, which was published in December 2017, notes that AvaTrade offers 24/5 customer support in many different languages. Their customer support includes a comprehensive Help Center with answers to many frequently asked questions, as well the option of chatting online or by telephone. FX Empire also lauds AvaTrade’s MQL5 online forum – where traders can discuss questions and give each other advice – describing it as a “great support tool.”
But AvaTrade doesn’t only offer wonderful customer service when a client is having a problem. The brokerage wants its customers to feel as comfortable as possible using its services, so it offers easy-to-understand education tools to all clients. AvaTrade’s education tools include guides like Trading for Beginners, an e-book called Forex Trading Strategies, and more. New – and prospective! – AvaTrade clients can even set up a “demo account” on any of the brokerage’s four trading platforms for free, so they can learn to trade on the platform firsthand with no financial risk involved. Some of these platforms are specifically designed for mobile use, while others are intended for desktop use; the different platforms also cater to users with different levels of trading experience. With all these options and resources available, it’s no wonder the AvaTrade customer reviews are so great.
In addition to complimenting AvaTrade’s dedication to customer service, FX Empires’s AvaTrade review applauds the brokerage for the many accolades and honors it has been awarded by industry groups and trade publications. For example, it won the European Best Broker Award in both 2016 and 2017, as well as the FX Empire Best Broker Award in 2016; these are just three of the many awards with which the firm has been honored.
The AvaTrade broker review also states that the brokerage’s fees and minimums are more customer-friendly than those of many of its competitors. AvaTrade’s minimum deposit is a very reasonable $/£/€100. Also, while many other brokerages charge a specific trading fee for each transaction, AvaTrade only collects earnings from trading spreads on traded assets and derivatives.
Another key point made by FX Empire is that AvaTrade is, unlike many other online brokerage firms, regulated. This provides its clients with more security. AvaTrade is fully compliant with all relevant government regulations and recently updated its account verification process, offering further security to its customers. It also has a thorough user verification process.
FX Empire, which provides daily international financial news coverage, concludes its enthusiastic review of AvaTrade in part by telling readers that the brokerage “provides some of the best software and education tools in the industry to make trading as easy as possible.” It’s clear that AvaTrade has what traders are looking for, whether they’re just starting out or seasoned professionals.