Jeunesse continues to be the global titan of youth enhancement products. The company never fails to impress both customers and industry peers with its incredible campaigns and marketing marvels.
The Association of Marketing and Communications Professionals (AMCP) released awards a few months ago for its 2018 MarCom Awards. Jeunesse Global earned 26 total awards; 12 of them were platinum awards, which is the highest award level in the competition.
For the past 15 years, MarCom has been considered the leader in recognizing excellence in both the marketing and communications industries by various media types such as magazines, television, and the internet. MarCom began in 2004 and has grown into one of the most respected competitions in the world. Each year, the competition has grown in participants. In 2018, nearly 6,000 print and digital entries were submitted by companies in dozens of countries around the world.
The AMCP judges and awards companies for their outstanding achievements and services. Jeunesse was awarded 12 platinum awards, 10 gold awards, and 4 honorable mentions, collecting a stunning total of 26 awards in the worldwide competition.
“The ability to communicate effectively and to share information in a creative and engaging manner is vital to the success of our Jeunesse Distributors around the world,” said Jeunesse Chief Visionary Officer Scott Lewis. “We are so proud of our marketing team for continually creating award-winning work that, in addition to impressing the MarCom judging panel, is effective in telling the Jeunesse story and explaining the benefits of our youth enhancement products.”
The platinum awards given to Jeunesse were for the newly-launched RVL Advanced Hair Care System brochure and product launch video, the Jeunesse 9th Anniversary video, Reserve product and transformation videos, 2018 Jeunesse Kids Bringing Hope: India video, Jeunesse Global Events recap video, Jeunesse EXPO9 Thrive branding guide, and four awards for the “We Live Jeunesse” brochure. Let’s take a closer look at MarCom and the incredible honors awarded to Jeunesse.
The MarCom Competition
The MarCom competition is an annual awards event for the marketing and communications categories. Every business utilizes both of these to succeed. Even lemonade stands have a form of marketing and communication: a poster board with the name of the product followed by a price telling customers what is being sold and how much it costs.
This template for marketing doesn’t sound complicated, but it is. For any given product, there is extensive research, work, preparation, design, revision, and editing required before the final marketing package is released for public consumption. Sales and time give proof to the success of marketing and communications teams.
The competitors at MarCom have taken their expertise to the highest level. Entrants in the competition must use one or more types of media such as direct mail, magazines, the internet, billboards, telemarketing, radio, television, and/or newspapers.
The Association of Marketing and Communications Professionals (AMCP) is a group of several thousand people who support, award, and promote excellence in national and international trade organizations. They came together with the goal of creating an inexpensive and independent competition that rewarded members with grants and recognition by peers. At its base is a group of people supporting and encouraging each other to do their best in their fields. AMCP has its own full-time judges who are paid to evaluate, critique, and decide on winners with a fast turnaround time, giving entrants their rewards and recognition without a long wait time.
Winners of the AMCP awards competitions come from a broad range of companies and organizations. Media conglomerates and Fortune 50 companies participate alongside small corporations and local business chapters. It’s not the size of the entrant that matters; it’s the exceptional quality and innovative creativity of the content presented that’s important.
MarCom has an impressive list of competition winners. There is an interactive map that shows where the winners are located. It is broken down by location and category. Companies can be searched on their website, and each winner is given its own dedicated page, which is editable by the prizewinner. This feature allows for more detailed information, credits, and other achievements on a webpage that is shareable and available to the public if the entrant gives permission.
Even the trophies are remarkable. The MarCom statuette is custom-designed and crafted by Society Awards, the makers of the famous Golden Globes, Emmys, CLIOS, MTV, Academy of Country Music, and American Music Awards.
Clearly, being recognized by industry peers and awarded for excellence in this competition is the pinnacle of marketing and communications success. It is always gratifying to get recognition from outside sources, but being judged and deemed “the best” by the people who know and work in your industry is the true capstone.
Jeunesse Sweeps the Competition
Jeunesse was awarded the competition’s highest honor, the Platinum Award, in 12 different categories. The company’s newest product line, the RVL Advanced Hair Care System, was recognized and awarded for its creative brochure and stunning product launch video. The RVL Advanced Hair Care System includes a cleansing shampoo, scalp serum, and leave-in conditioner. Jeunesse’s impactful marketing of its new RVL system has aided its distributors in promoting and selling this incredible product line to customers globally.
The Reserve product and transformation videos were also honored with a Platinum Award. Reserve is a powerful blend of superfruits packed with antioxidants. The gel pack contains a delicious formula containing dark cherry juice concentrate, blueberries, grape juice, aloe vera, and green tea. A product packed with this much power would make designing a marketing campaign an easy task for the team.
One of the most gratifying Platinum Awards won at the competition was for the 2018 Jeunesse Kids Bringing Hope: India video. Philanthropy is an incredibly important aspect of Jeunesse Global. The company as a whole is deeply involved in several charities, positively impacting children around the world. During the 2018 Thrive Expo, Jeunesse distributors raised over $1.57 million for the company’s youth initiatives. “The 2018 World Tour truly demonstrated how our family of Jeunesse distributors is thriving by taking action each day to change the lives of people around the world and creating a global movement with lasting impact,” said Lewis.
The “We Live Jeunesse” brochure received four platinum awards, proving that the marketing and communications teams at Jeunesse are full of experts in their fields. This infomercial-style brochure is uplifting, informative, and easy to comprehend. The teams mixed the perfect blend of layman’s terms with product information.
Jeunesse was also rewarded with 10 Gold Awards for its marketing genius behind the RVL Advanced Hair Care System packaging and launch e-blast communication, the Jeunesse EXPO 10 teaser video, and Reserve science brochure, sampling card, flyer, and social media graphics.
In addition to the combined 22 Platinum and Gold MarCom awards, Jeunesse also received Honorable Mentions for four projects, topping Jeunesse Global at a total of 26 awards for its outstanding achievements in 2018.
What’s Next for Jeunesse
This year marks the 10th anniversary of Jeunesse Global. The company is launching its worldwide NEXT level tour. Jeunesse leaders are inspiring a monumental shift in their business model by promoting new products for clients, providing new marketing tools for distributors, and launching a new market expansion. The marketing and communications departments will be challenged yet again to showcase the truly unique and powerful Jeunesse product lines.
With 32 offices in 140 countries across the globe, Jeunesse relies heavily on its marketing and communications teams to effectively promote its products and mission statement: “The Jeunesse Family creates positive impact in the world by helping people look and feel young while empowering each other to unleash our potential.”
By utilizing a high-functioning marketing team, Jeunesse can drive sales of its products beyond the previous years. Marketing research identifies Jeunesse customers on a global scale, targets the audience for each product line, and effectively communicates images, messages, and ideas to customers in every region. These teams are integral to Jeunesse because they help develop business strategies and plan marketing campaigns. These are passed on to distributors, who then utilizes the tools to present new products to customers and retain sales.
By presenting the value of a product to a customer, that client can feel confident about what they are purchasing and what it can do for them. Proper marketing to customers in different regions drives sales and helps regulate the price level for that region. They must be able to communicate why Jeunesse products are better than others and how they can better serve the customer and their needs.
The 2018 MarCom Awards proved that Jeunesse has mastered the art of marketing and communications by producing, promoting, and coordinating print and media materials to represent Jeunesse Global’s mission and values. As stated on the company’s website, Jeunesse is “creating a global movement that empowers people to reach their full potential – no matter their age, race, rank, or income.”